![]() Currently, English holds the first position while Russian is second. ![]() It has a competition with English on the internet because they are the two most spoken tongues on the web. It has nearly 150 million native speakers, and over a hundred million people speak it as their second language. The official language of Russia is also spoken in some capacity in all the post-Soviet states. However, when they wish to expand to other countries, the linguistic barrier becomes a hurdle in their way. It also works in favor of local companies. The purchasing power of Russians is far better than in other countries. This is another factor that works in favor of companies that wish to start a business in Russia. If the audience does not earn enough money, they won’t be able to buy a new product or get a new service. One of the things that companies research when entering a new market is the purchasing power of their target audience. Their business etiquettes are also different from each other, which can be tricky for a foreigner to understand. There is also the difference between people who grew up in the Soviet era and the ones who grew up after that. However, there are a lot of factors that come into play when dealing with the business culture of the Russians. Since it has one of the largest economies in the world, Russia is definitely a good place for businesses. The success of states lies in attracting foreign investors.
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